Aamir Khan Produces a Film Based on Women Empowerment

Following his legacy, Aamir Khan never fails to astound us by his work. After the colossal success of the film ‘Dangal’ directed by Nitesh Tiwari and lead by Aamir Khan, the duo has joined together yet again to produce a short film on Women Empowerment.

The film is primarily based on the motto of ‘Gender Equality’ in a country like India, where boys are considered superior to girls. It is a part of the ‘Nayi Soch’ campaign led by  Star Plus.

Watch the short film here.

Here are the names of the associates who were involved in the making of this film.

Client: Star India

Agency: Ogilvy Mumbai

Group CD: Abhijit Karandikar

Senior CD: Jyotsna Parikh

CD: Nishigandh Dhende

Associate CD: Dharini Pradhan

Creative controller: Harshada Menon

Director: Nitesh Tiwari

While mentioning this film, here’s what Aamir Khan said,

The film is a tribute to all the proud dads and their daughters who became the beacons of change.

While Uday Shankar the CEO Star Plus said,

It not only questions the gender discrimination that still exists but also reiterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.

What is your take on this film?

Do you think it is going to initiate the wave of changes in our society?



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